Notícias nestle-kitkat

Published on September 21st, 2012 | by Tiago Xisto

9

Criatividade + Tecnologia – Mistura Boa

A Nestlé criou uma super campanha de marketing baseada no filme “A fantástica fábrica de chocolate”.

A empresa implantou alguns gps’s em barras de chocolates ao longo de todo o Reino Unido e quando algum sortudo abria calmamente o seu doce imediatamente um sinal de gps era emitido sinalizando a equipe da Nestlé com informações da localização da pessoa.

Em até 24h o bacana recebia em suas mãos um prêmio de mais de R$ 30.000,00.

Muita ousadia nessa ação que resultou em um feedback bem positivo dos consumidores e é claro, aumento das vendas.

Fonte: PSFK

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